All our cards can be printed on one or both sides. There are occasions when it is very appropriate to have print on both sides, but there is a very good reason to avoid doing this, if you can!
The "other" side of the card may not be seen. One of your messages will be lost. It may even be the more important side that is not noticed. This may strike you as odd, but human nature is sometimes perverse, and experience does show that a lot of people just look at one side of a business card.
Some busy people file the cards they are given. The chances are that the transparent pockets of the filing system will only display one side of the card.
If you have more information than can fit onto one side of a card then think carefully about the purpose of the card - it is a reminder of you, the service you offer, your contact details, and some feature to make all this more memorable - a logo, photograph or design element that complements everything else on the card. The names of partners, directors, branch offices, additional products, franchises, agencies, dealerships and so forth may be useful - but can also serve to distract from the main message. Keep it simple!
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